A worldwide children s clothing brand based in Helston has a new face taking over its development. Sarah Clark has been appointed CEO of Frugi, which has grown form small beginnings to a multi-million pound clothing and accessories brand with a celebrity following. Replacing Hugo Adams, who joined in 2018, Sarah will be relocating to work at the Frugi headquarters in Helston, to officially start on March 1. Frugi said: Sarah brings a wealth of experience in leading global brands and omnichannel businesses at a local, regional, and global level across Europe, USA, and Asia Pacific.
READ NEXT: For 14 years, Sarah worked with Procter and Gamble overseeing their beauty-care businesses and then moved to iconic cycling brand Rapha for five years where she was appointed chief marketing officer and then chief commercial officer.
BBC News
By Katherine Latham
image captionKimberley Bird says that we should all aim to make small changes
Kimberley Bird says the coronavirus pandemic has turned her into a more ethical, more environmentally-conscious consumer. And she is far from alone. This year has really kicked my awareness into overdrive, says the 32-year-old, from Yeovil, in the South West of England. I look at products I m using, and find more environmentally-friendly alternatives, she says. And I reuse whatever I can. Anything I don t need, I donate or give away.
With Covid-19 and the resulting lockdowns increasing work and financial insecurities for many of us, you might think that we have had to quietly drop our ethical and environmental concerns when shopping.