Being a trendy destination is the greatest challenge facing the organisations in charge of promoting tourism in a territory. Because when you talk about trends, you talk about the number of tourists and the resulting economic benefits for the destinations in question. But in the age of social networks, it is increasingly difficult to get a place in the spotlight given the number of competitors. So how do you stand out and attract the favour of travellers at a time when international tourism is picking up again after two down years? It is not a question of drowning your territory under hordes of tourists, but of having a firm grip on the activity in order to de-seasonalise it and redistribute the flows.
Trip com, Singapore join forces on destination promotions in Asia ttgasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ttgasia.com Daily Mail and Mail on Sunday newspapers.
Trip com and Singapore Tourism Board strengthen collaboration breakingtravelnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from breakingtravelnews.com Daily Mail and Mail on Sunday newspapers.
SINGAPORE, July 15, 2022 /PRNewswire/ Building on the three-year Memorandum of Understanding signed in November 2020, Trip.com Group and Singapore Tourism Board (STB) are deepening their collaboration across key markets including Thailand, South Korea and Hong Kong, while expanding their partnership to include new markets Vietnam, Philippines and Malaysia. Trip.com Group Chief Marketing Officer Sun Bo met STB's Assistant Chief Executive for International Group Juliana Kua in Singapore last month, during which both discussed various topics, including enhancing the areas of collaboration under the three-year MOU signed in late 2020. The reopening of borders in the region in recent months has led to a strong growth in Singapore's international arrivals - with 418,310 visitors in May, up from 295,100 in April. With pent-up demand being one of the main drivers of the travel recovery, Trip.com Group will deepen its collaboration with STB to promote Singapore to travellers from key