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During this week's roundtable, we discussed several businesses for which the principle of niche Go-to-Market works better than broad holds true. SwiftAds First up, we had Brian Leung from Toronto, Canada, pitch SwiftAds as a marketplace. I thought it first needs to establish the value proposition of why advertisers should work with them. Valence Vibrations Next, we had Chloe Duckworth from Los Angeles, California, pitching Valence Vibrations, an app for establishing empathy and gauging the mood of conversations. We discussed the appropriate positioning for the company. ExtentWorld Then we had Hang Dinh from Granger, Indiana, pitch ExtentWorld, a social media alternative to Facebook. I suggested a much narrower, more precise go-to-market strategy. NettyWorth Next up was July Grullon from Rutherford, New Jersey, pitching NettyWorth, a lending platform against digital assets. Smart Glass Labs And then Hari Atkuri from Minnetonka, Minnesota, pitched Smart Glass Labs.

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