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to make a tasty snack bar. we started just trying to make granola bars in our kitchens at a certain point and they came out in these like sheets of just brick. it was like, you could have knocked somebody out with it. the one thing we know we have is, we have some famous friends. so a bunch of celebrities helped connect us with various people in business and philanthropy, people who ultimately became advisers in our most and our closest confidants as we ran this business. they knew that their fan base would help with that first sale. but to get repeat buyers, it would be all about the product. it took them almost five years to finally launch something they felt could hold its own in the crowded snack industry. now, look, nobody is going to buy our bar unless they love the taste of it and they love how it feels. and i ll tell you, this is the best bar out there. we re trying to save the lives of children who are dying because they don t have enough food, so if we have to be

Snack barGranola barsJust brickFan baseRepeat buyersSnack industry