Page 3 - Just Do It News Today

Picture courtesy: Markus Winkler on Unsplash In 2018, Nike celebrated the 30th anniversary of their iconic ‘Just Do It’ slogan in a surprisingly understated fashion. Instead of celebrating the success of this timeless motto with an enormous multi-platform marketing campaign, they chose an athlete who had voluntarily walked away from the highest levels of his sport to promote a simple message: - ‘Believe in something. Even if it means sacrificing everything.’   That man was former Na...

Bachi Karkarias Erratica and its cheeky sign-off character, Alec Smart, have had a growing league of followers since 1994 when the column began in the Metropolis on Saturday. It now appears on the Edit Page of the Times of India, every Thursday. It takes a sly dig at whatever has inflated political/celebrity egos, and got public knickers in a twist that week. It makes you chuckle, think and marvel at the elasticity of the English language. Bachi Karkaria also writes Giving Gyan in the Mumbai...