Page 42 - Just Essentials News Today

The cost of living crisis is leading to people seeking out cheaper deals at the supermarket.

Supermarket Asda may face a trademark battle over its new Just Essentials range, following the receipt of a legal letter from rival Waitrose.

The grocer will roll out its Just Essentials range at all its stores and online in a bid to keep prices down for shoppers struggling with the cost of living crisis.

By Archie Mitchell for The Daily Mail

Supermarket prices surged at their fastest rate in almost a decade this month as the cost-of-living crisis continues to hit household budgets.

Rival supermarket Waitrose says its own similarly-named discount brand "Essential" range is trademarked.

A new trademark dispute has opened up between UK supermarkets, ahead of the official launch of Asda's new range of 300 discount products.

Asda is scrapping its Smart Price range replacing it with the firm’s own Just Essentials products.

Rival supermarket Waitrose says its own similarly-named discount brand "Essential" range is trademarked.

It said the new budget range will comprise 300 products, a 50 increase on the current Smart Price range.