Purely Byron sold skincare products inspired by the 'raw beauty' of the northern NSW town and had 'clinically proven actives and formulas'. It went into administration on March 10.
Administrators are looking for buyers of the collapsed skincare brand co-founded by model and actor Elsa Pataky, and backed by her husband, Hollywood star Chris Hemsworth.
Purely Byron, named after the coastal town in NSW, went into administration last Friday. Customers have since demanded answers as to whether they can still buy their skincare products.
Purely Byron, the skincare brand co-founded by model and actor Elsa Pataky and backed by her husband, Hollywood star Chris Hemsworth, has collapsed less than a year after its first product launch.