Sheamus Smith (left) producer of Telefís Feirme
Then Justin Keating, a farmer, veterinary practitioner and professor of veterinary medicine at UCD Veterinary College, came on the scene “Justin was working with me when controller of programmes, Gunner Rugheimer, came up with the idea of an agricultural education programme named ‘Telefís Feirme’.”
The first series (in 1965) would offer 48 weekly programmes on farm education and the programmes would be watched by groups of farmers.
“The concept was that it would be organised with Macra na Feirme and agricultural advisors in each county.
“Agricultural advisors were originally under the Department of Agriculture and they had all the traditional hang-ups about being civil servants. But when the advisors were referred to An Foras Talúntais they became a different breed of animal, they were liberated.
Telefís Feirme amounted to “sex education” for its loyal weekly viewership between 1965 and 1967, says its acclaimed director/producer.
Reflecting on the variety of practical content covered by the pioneering agricultural education series which aired to mass audiences via national television service Telefís Éireann [now known as RTÉ]
Sheamus Smith vividly remembers some “golden moments”. “We had a live sheep in the studio in a pen which was very unique at the time.
Rubber lamb “Some of our most innovative shows incorporated live graphics made by a Dutch man named Gerrit van Gelderen; there were no computer-generated graphics back then
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