Celebrities with the most brand endorsements
Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his or her personality, popularity, status in society, or expertise in the field to the brand. In a market with a very high proliferation of local, regional and international brands, celebrity endorsement was traditionally thought to provide a distinct differentiation. | Pulse Ghana
Source: pulse.com.gh