Best of Weekender: Conversation with Kadence founder, talking art with Kalki Subramanian, and more
In the first week of February, YS Weekender brought to you, stories of entrepreneurship, art, thriving in a post-pandemic world, and managing mental and physical wellbeing.
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Siddhartha Jhunjhunwala, Founder and Director of Bengaluru-based
Kadence. The company manufactures affordable and quality musical instruments, including guitar, ukulele, piano, xylophone, saxophone, and kalimba, among others. It has a marquee list of clients, which includes the likes of
AR Rahman,
Shreya Ghoshal, Virat Kohli, Vicky Kaushal, Bhumi Pednekar, Vasu Dixit, Sakshi Agarwal, Reba John, and Plabitha Manu.
Founder Siddhartha said, Kadence is on a mission to make music a part of everyone’s life - young or seasoned, from bathroom singers to performers.
How to get the most out of your market research budget Details
This post is sponsored by Kadence International.
As businesses seek to understand and respond to changes in consumer behaviour brought about by the pandemic, market research is more important than ever before. But after a tough 2020, many marketers have to do it on declining budgets.
As market research consultants, Kadence is well-versed in helping marketers navigate this challenge, something that was recognised as part of Kadence International’s Consultant of the Year win at the Agency of the Year awards 2020.
We’ve built on this experience to develop a framework to help marketers maximise their research budget. In this article, we share the key highlights of this framework, but the full framework can be downloaded on the Kadence website.