Some people think it may be as few as 300,000 animals, so we might be losing 1 6 of the continental population of africas elephants every year. Peters in many countries in africa, the elephant is already ecologically extinct. [gunshots, elephant trumpets] narrator every 20 minutes, an elephant is killed for its tusks. The reason greed. The price of ivory has skyrocketed. Raw ivory sells for as much as 3,000 per pound on the black market, but the cost for humanity is unfathomable. Elephants may be gone in 10 years. Ruggiero the problem begins very simply with demand. Narrator and china drives the demand for ivory. Knights china now is estimated to be 70 of the worlds ivory market. There is a tradition of ivory carving, but also, of course, the massive growth of the chinese economy. Narrator around 300 Million People make up chinas middle class today. Thats more than the population of the United States, and they are looking to spend their money on luxury goods. Ivory has particular appea
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