The world doesn't know that many of Ikea's product names, from cabinet legs to candles, are taken from idyllic hideaways in the company's home country? Tourism officials are aiming to change that with a new marketing campaign designed to teach people that Bolmen, for instance, 'is more than just a toilet brush.'
Sweden reclaims place names from IKEA
kesq.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kesq.com Daily Mail and Mail on Sunday newspapers.
Visit Sweden pledges to reclaim IKEA product names inspired by country s landmarks
cornwalllive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cornwalllive.com Daily Mail and Mail on Sunday newspapers.