Has been listening to them and crafting political messages for them for decades frank luntz is a legend in the world of political communication and hes been helping republican campaigns and other causes find the right words to persuade folks and he wrote the book on it words that work its not what you say its what people hear frank really great to be with you today you know so let me just start with with how you frame your book how do you see what americans are feeling today as opposed to what theyre thinking. Wow its difficult because our feeling is now become so powerful our emotions are actually more significant than our thought process and emotions have become that thought process when youre afraid of for your health when youre afraid for your job when your freight for your country when you watched the just use in the streets and you see that its happening everywhere it is not just around reaction that we have its also a motional and it is just as the gentleman i keep trying to exp
Hi im Steve Clemons and i have a question with less than 3 months left to the u. S. Elections what do americans really want lets get to the bottom line. In less than 90 days americans are going to decide whether President Trump or his democratic challenger joe biden will run the country for the next 4 years even though most polls put biden ahead especially in the crucial swing states its Risky Business to predict which way the race will go and there are a lot of black swans or what i call unexpected events that can happen between now and then to get a closer look at the pulse of the American People these days we turn to someone who has been listening to them and crafting political messages for them for decades frank luntz is a legend in the world of political communication and hes been helping republican campaigns and other causes find the right words to persuade folks and he wrote the book on it words that work its not what you say its what people here frank really great to be with yo
A lot of black swans or what i call unexpected events that can happen between now and then to get a closer look at the pulse of the American People these days we turn to someone who has been listening to them and crafting political messages for them for decades frank luntz is a legend in the world of political communication and hes been helping republican campaigns and other causes find the right words to persuade folks and he wrote the book on it words that work its not what you say its what people hear frank really great to be with you today you know so let me just start with with how you frame your book how do you see what americans are feeling today as opposed to what theyre thinking. Wow its difficult because our feeling is now become so powerful our emotions are actually more significant than our thought process and emotions have become that thought process when youre afraid of for your health when youre afraid for your job when your freight for your country when you watch the ju
By 700000000000. 00 we bring you the stories in developments that are rapidly changing the world we live in the government has shifted focus from saving lives to saving the economy. Counting the cost on aljazeera. Hi im Steve Clemons and i have a question with less than 3 months left to the u. S. Elections what do americans really want lets get to the bottom line. In less than 90 days americans are going to decide whether President Trump or his democratic challenger joe biden will run the country for the next 4 years even though most polls put biden ahead especially in the crucial swing states its Risky Business to predict which way the race will go and there are a lot of black swans or what i call unexpected events that can happen between now and then to get a closer look at the pulse of the American People these days we turn to someone who has been listening to them and crafting political messages for them for decades frank luntz is a legend in the world of political communication an
Hi im Steve Clemons and i have a question with less than 3 months left to the u. S. Elections what do americans really want lets get to the bottom line. In less than 90 days americans are going to decide whether President Trump or his democratic challenger joe biden will run the country for the next 4 years even though most polls put biden ahead especially in the crucial swing states its Risky Business to predict which way the race will go and there are a lot of black swans or what i call unexpected events that can happen between now and then to get a closer look at the pulse of the American People these days we turn to someone who has been listening to them and crafting political messages for them for decades frank luntz is a legend in the world of political communication and hes been helping republican campaigns and other causes find the right words to persuade folks and he wrote the book on it words that work its not what you say its what people hear frank really great to be with yo