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K-pop industry struggles to overcome similarity with authenticity marketing

The K-pop industry is currently embroiled in debates over authenticity due to the growing similarity among idol groups.

Soult ukpyolsiSouth koreaUnited statesCoachella valleyLee dong junAhn hee jeNewjean dittoLe sserafimLee jae wookKang eun kyoSeoul national university asia research instituteBelift lab courtesy of adorBelift labBang si hyukBighit musicSource music

Korean Drama Starting Today 2024/04/09 in Korea

Korean Drama Starting Today 2024/04/09 in Korea
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Lee jung junKang eun kyoLee soo jiChoi hyo zuKim won shikChoi do wan