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NBC’s digital art direction team chats in-house vs freelance commissioning, and telling a story through imagery
We chat to Kara Haupt, digital art director for NBC News, MSNBC and the Today Show, and her team about their high octane creative process and some of their favourite projects.
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After a patchy start to her career, NBC art director Kara Haupt quickly hopped from one high-profile design role to another. She studied photography, “quickly changed my mind” to communication design at PNCA in Portland, and after college did odd design jobs and freelance work before moving back to New York City without a job lined up “or really any money”. Applying to anything she could find, she finally landed a role on the 2016 Hillary Clinton presidential campaign for its final six months, leading content and social design, and creating artwork for the campaign blog, Feed.