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Wirral fashion designer whose dresses sell out in minutes
The business soared in lockdown and now boasts 55K Instagram followers
08:46, 5 JUN 2021
Wirral-based designer Karina Molby, 28, of Molby The Label (Image: Molby The Label)
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A Wirral fashion designer loved for her signature colourful and mixed print sees her designs sell out within minutes each week.
The fast rise of slow fashion – and why the dress is the surprise success story of lockdown style
A new generation of small-scale, low-waste, made-to-order brands have boomed as a result of the pandemic
2 May 2021 • 5:00am
How slow fashion became cool: Alice Early, Rene MacDonald and Johanna Sands
Credit: Phill Taylor
and Simon Bray
Johanna Sands designs the sort of breezy linen dresses in ice-cream colours that you want to wear to a party in the Tuscan hills… or a picnic on one of those balmy June evenings that make you briefly forget you’re in Britain. So not much good during a long, cold lockdown winter, then. Except that over the past six months, her brand has grown exponentially.