FemTech is perceived to be a new market with great potential, but it also has a number of hurdles to jump before it can really take off. So can it make it?
When lifelong worrier Louise Stevenson asked her husband whether her anxiety was damaging, his answer stopped her in her tracks. “He said it had a negative impact on absolutely everything.” It was the prompt she needed to seek help. Diagnosed with generalised anxiety disorder, she searched for tech-based tools to complement her therapy. “But I couldn’t find an app that offered what I wanted,” she says. “I was literally scribbling down my worries.