Ad Of The Day: Elvie's Incontinent Billboard Soaks Up Pee Taboo
Tech brand Elvie, alongside creative agency partner Don’t Cry Wolf, is tackling the taboo of incontinence with a big, wet out-of-home (OOH) activation that aims to create an open dialogue about the topic, while also wiping the floor with social media companies that feel the issue should be censored online.
Source: thedrum.com