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Momentum Energy launches new brand campaign with Havas Media

Momentum Energy launches new brand campaign with Havas Media
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Kate lightfootSarah cookCreative lead at momentum energyHydro tasmaniaMomentum energyFlinders street stationHavas mediaGet happyHavas media melbourne associate accountCreative lead

Momentum Energy bottles happiness in new brand campaign via Havas Media

As Victoria emerges from the world’s longest lockdown, Aussie owned and operated energy provider Momentum Energy has launched a joyful new brand campaign with a happiness-filled takeover of Flinders Street Station following a savvy buy through Havas Media, and close collaboration with oOh! Media.

Kate lightfootSarah cookHydro tasmaniaMomentum energyFlinders street stationHavas mediaGet happyHavas media melbourne

Momentum Energy gives Victorians reasons to Get Happy in joyful new campaign

March 5 2021, 12:46 pm | BY Ricki Green | 6 Comments Energy retailer Momentum Energy is helping Victorians put the shocker of 2020 behind them with a positive, fun and joyful new campaign. In a major break from same-same energy industry marketing, each part of Momentum‘s Get Happy campaign is designed to buoy Victorians’ spirits as they go about their day. Bus backs lighten the mood of peak hour traffic, 15-second radio ads give a happy spin to everyday sounds, and a number of special builds offer playful experiences for commuters who can now travel across town on Melbourne’s first sequin-clad “Glam Tram” or pass the time watching a gently bubbling lava lamp in a special fit-out tram shelter.

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