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StrawberryFrog inspires new look at women s health with video campaign for Northwell.
Northwell Health and its Katz Institute for Women’s Health has released their their newest marketing effort, which will air throughout New York.
The campaign centers on women s healthcare as part of Northwell’s Raise Health campaign, which launched in February and was developed by marketing firm StrawberryFrog.
Follow the pioneers of women s health
Michael Dowling
Michael Dowling is president and CEO of Northwell Health, based in New Hyde Park, N.Y.
When I think about March and Women s History Month, I remember the pioneers who challenged the status quo to defeat societal norms. These heroic individuals not only paved new roads for opportunity but changed our thinking altogether.
There are so many female forerunners who have reshaped politics and almost every industry, including medicine. There s of course Vice President Kamala Harris, who is now inspiring young women that they could one day become president of the United States. Ruth Bader Ginsburg fought for justice at the highest levels. Florence Nightingale was the founder of modern nursing. And there was Dr. Elizabeth Blackwell, who was the first female physician in the U.S.