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How to integrate IP licensing into your marketing strategy

IP licensing is a powerful way to engage existing players in your game and gain new users. Over the last two decades, Ive had the pleasure of working with dozens of well-known licensors from Disney, Dreamworks, Tetris, CBS, and Lionsgate, to name a few. At Clipwire Games, weve teamed up with The Price Is Right to provide a deeper level of engagement for the players of our game Bingo Story. If youre thinking about licensing an IP for your studio, our partnership can provide guidance for you and ...
Mary Kaye Fraser Clipwire Games Price Is Right Bingo Story Fremantle Media App Store

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