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Frying Pan Challenge Garners Highest Recognition at Asia s Most Celebrated Creative Festival ADFEST 2024

Frying Pan Challenge Garners Highest Recognition at Asia s Most Celebrated Creative Festival ADFEST 2024
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From stuck to sizzle: How Ajinomoto turned a customer complaint into a culinary community | Analysis

Faced with a frying pan faux pas, Japanese food giant Ajinomoto transformed a PR hiccup into a flavourful rendezvous all while setting new standards in brand transparency. Campaign explores.

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