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The iPhone 12 series is selling out swiftly in multiple markets. This shows that the supply of these devices is hardly adequate. However, Apple will do something about the production for not just iPhone 12 series but the entire iPhone lineup. The company recently announced that it will increase iPhone production by 30% in the first half of next year. This means that it will increase the iPhone production to 96 million units from January 2021 to June 2021. With the stagnation of its major rival Huawei, Apple will take advantage. It will use the iPhone 12 series to achieve a big leap in sales. Nihon Keizai Shimbun data shows that benefiting from the iPhone 12 series and nearly 90% of the iPad and other technology products, 19 major IT enterprise suppliers from Taiwan, achieved total sales of NT$1454.1 billion in November. This new high will promote prosperity in the entire industry.

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