The deal gets the Hollywood talent agency deeper into digital media partnerships and branded content.
Creative Artists Agency has acquired Tandem Entertainment, the sales and creative agency.
Financial terms of the deal were not disclosed, but the acquisition at the intersection of entertainment and marketing brands gets CAA deeper into digital media partnerships and branded content.
Founded in 2016 by CEO Libby Bush and president Kelsey Berlacher, Tandem has created revenue-generating partnerships for Hollywood players like The Walt Disney Studios, ViacomCBS and Funny Or Die with top brands that include Airbnb, Samsung, Starbucks, General Electric and Clorox.
Tandem, including its founders and employees will operate within CAA’s Digital Media department, working across the agency to identify and expand opportunities for its entertainment and sports clients.