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Coffee Break with Ketchum s Rob Flaherty

The PR Week: 5 14 2021: Rich Ferraro, GLAAD

Download On this week’s podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Rich Ferraro, CCO at GLAAD. Podcast topics: 0:44 - Ferraro talks about P&G’s The Visibility Project, the importance of intersectionality in advertising, how brands can promote more inclusive offerings and more 15:59 - Ketchum s Rob Flaherty retires 19:37 - The all-you-can-drink milkshakes activation at IHOP, courtesy of Adam Sandler 22:31 - Massachusetts sues Publicis Health over its work for Purdue Pharma during the opioid epidemic 25:31 - Remembering the life of veteran PR pro Julian Read, who briefed the press after the Kennedy assassination

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