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Lockdown s crazy journey for OFyt and The Crazy Store
Success can be achieved during lockdown thanks to a longstanding agency client relationship
Lockdown has been an interesting ride. While the wheels came off for so many businesses and agencies, others seemed to flourish. The relationship between agencies and their clients was either challenged or grew from strength to strength during a time of uncertainty. The Crazy Store and its agency partner, Old Friends Young Talent, was one of the latter.
While many were trying to adapt to the ‘new normal’, it was business as usual for these teams. Rena Engelbrecht, marketing and merchandise executive for The Crazy Store, says constant communication was key. “We continued with our regular status meeting, but moved them online and added additional online check-ins so everyone knew what was on the go, what was expected and how projects were progressing. It was a smooth and successful process for The Crazy Store and OFyt.”