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How to Capitalize on Key Consumer Moments

Managing Editor ALEXANDRIA, Va. — Consumers can be expected to celebrate the core four traditional holidays — Valentines Day, Easter, Halloween and Christmas — but there is a myriad of national or faux holidays occurring multiple times a month that present opportunities for convenience store retailers to leverage the occasion to increase sales and profits. Because consumers tend to consciously be aware of these moments and want to engage, c-store operators should be prepared t...
United States Al Iskandariyah Peter Kempton Jr Mars Wrigley Nikki Loveless Marcia Webb
Source: csnews.com

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