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Attracting growth minded talent Covid lockdowns and other measures Retaining talent Unfavorable legislation and trade barriers 75 percent of CMOs see private equity limited partners demanding more growth in 2021 (up from 61 percent last year). 31.7 percent of CMOs think that customers will be 60 percent down the sales pipeline before engaging with the sales team. 16.7 percent think it will be 40 percent down the pipeline. CMOs Optimistic on Accelerating Economy, Growth Opportunities In a more than 20 percent shift from last year, the CMOs are much more optimistic about the economy and growth possibilities, even in the midst of COVID-19. Nearly half (48 percent) said economic conditions will be a positive for business performance in 2021, while a little over one-third (35.6 percent) said it would be negative. This positivity is reflected in the fact that a significant majority (62.5 percent) of CMOs think that marketing budgets which fuel companies’ go-to-market strategies

United statesPete hayesKey survey takeawaysDigital spending priorities for companiesCompanies much more prepared to strategically pivotChief marketing officerBart saxbySurvey takeawaysSpending prioritiesAccelerating economyOpportunity than threatMuch more preparedStrategically pivotContent marketingMarketing top digitalKey growth challenge facing