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The Importance of First-Party Data in a Cookie-Less World

Data can vastly improve the quality and relevance of customer communications when it is used correctly, but too much information can make implementation cumbersome. Adding to the complexity of using data, consumers are becoming more vigilant about safeguarding their personal information due to increased awareness about data privacy and security. This article explores how marketers can still develop effective campaigns with the impending death of third-party cookies.
United States Marketing Communications Marketing Communications Consumer Campaign Effectiveness Keypoint Intelligence Marketing Communications Keypoint Intelligence

Toshiba cloud service simplifies & secures printing for modern work forces

Toshiba America Business Solutions is simplifying the printing process for organizations of all shapes, sizes and sectors. Toshiba's new cloud-based Encompass ™ Managed Print as a Service (MPaaS) subscription program is accomplishing this objective while enabling today's distributed&#x20...
United States Randy Dazo Toshiba America Business Solutions Service Mpaa Managed Print Managed Print Services

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