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With comedy becoming unsustainable, Sony SAB bolsters its position as a living room brand

Neeraj Vyas, business head, speaks about the channel's recent rebranding.

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Sony SAB moving away from comedy but won t sensationalise, overhype and push the limits of drama : Best Media Info

Best Media Info: BestMediaInfo.com speaks to Vaishali Sharma, Marketing and Communications Head, Sony SAB, PAL and Sony MAX Movie Cluster, about the evolution of the channel over the years| Television News

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