A group of young Kashmiris are utilising social media to revive and promote the Kashmiri language, addressing its decline in the face of societal and educational challenges. They aim to connect the younger generation with their cultural roots, with efforts ranging from YouTube channels and social media campaigns to teaching online language courses. Adbi Markaz Kamraz, a cultural organisation, is actively advocating for the inclusion of Kashmiri in Google's translation services to enhance accessibility and global reach. Despite obstacles, these individuals demonstrate a passionate commitment to preserving their linguistic heritage.