Page 41 - Killer Bread News Today

Here. >> reporter: thats when they launched the brand. they put daves picture on the wrap somewhere called it "daves killer bread" and printed his whole story on the back. >> if i had not suffered i can safely assure you that you would not be reading the label on a loaf of my killer bread. a whole lot of suffers has transform an ex-coninto an honest man doing his best to make the world a better place. >> reporter: one group, however, that did not love the story, the marketing group hired by the ...

The bakery would need to step up its game. >> obviously we werent making huge amounts of money but we were very comfortable. thats the biggest problem, you know, with an old business like this. >> reporter: to drum up new business, glenn asked dave to develop new products. >> i said go make the best bread you can. >> reporter: the recipe dave created was so good he called it killer. >> i thought, killer bread, this is what im going to call it, you know, well see what people think. >> reporter: w...

Wrapper. they called it daves killer bread. and they printed his whole story on the back. >> if i had not suffered, i can safely assure you that you would not be reading the label on a loaf of my killer bread. a whole lot of suffering has transformed an ex-con into an honest man doing his best to make the world a better place. >> one group, however, that did not love the story, the marketing group hired by the dahl brothers. >> the marketing agency we were working with at the time said it was a ...

Bakery would need to step up the game. >> obviously we werent making huge amounts of money but we were comfortable. thats the problem with an old business like this. >> to drum up new business, glenn asked dave to develop new products. >> i said go make the best bread you can. >> the recipe dave created was so good, he called it killer. >> i just thought, this is killer bread. this is what well call it, see what people think. >> what makes this bread killer? dave says part of the answer lies in ...