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PHOTO: Austrian National Library | unsplash Countless strategy statements claim their digital workplaces both increase efficiency and encourage innovation. Is that realistic? Or is it like the recruitment ad looking for someone who is “a team player that works well alone”? According to Kim Cameron and Robert Quinn, two researchers from the University of Michigan, efficiency and innovation are culturally competing values. Try to optimize for one, and you’ll take away from the other. That’s why being clear about what you’re aiming for with a digital workplace matters, but also a key part of helping it succeed. “Some organizations are viewed as effective if they are changing, adaptable, and organic such as Microsoft, Apple or Nike … Other organizations are viewed as effective if they are stable, predictable, and mechanistic, for instance most universities, government agencies, and the New York Stock Exchange. — Cameron and Quinn in

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