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This week, we look at the distribution channels that are a draw for fashion brands in 2021.
The perfect-match niche retailer
Sustainable sleepwear brand More Sunday, launched in 2017, has been a DTC brand exclusively selling through its e-commerce site for the last four years. But that will change come March 14, when multi-brand sustainable retailer Tiare Rose officially launches.
“I couldn’t say no,” said Danielle Wu, founder of More Sunday, of signing with Tiare Rose. She had planned to focus on DTC and marketplace sales, but decided to “experiment with” Tiare Rose, as it closely aligns with her vision and mission for the company.