The Early Childhood Development Agency (ECDA) has apologised for not getting the management of Kinderland Woodlands Mart to immediately remove their teacher who was under investigation for the ill-treatment of a child. In their statement on Monday (Sept 4), ECDA CEO Tan Chee Wee said the agency has taken firm actions against the preschool and staff involved for the breach.
What do the rumours say? The Kinderland teacher dismissed from the Woodlands Mart pre-school and subsequently arrested by police for the ill-treatment of a child is a Singaporean and received good testimonials from parents, said Kinderland in a statement sent to Stomp late Tuesday night (Aug 29). The pre-school education provider was addressing "rumours circulating on the nationality and particulars.
Singapore News - What do the rumours say? The Kinderland teacher dismissed from the Woodlands Mart pre-school and subsequently arrested by police for the ill-treatment of a child is a Singaporean and received good testimonials from parents, said Kinderland in a statement sent to Stomp late. Read more at www.tnp.sg
Since both incidents, brand sentiments for Kinderland have plummeted and are largely negative at 61.3% since the incident. It also has 11.1% positive sentiments and 27.6% neutral ones, according to media intelligence firm CARMA.