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Split elements now allowed on community radio stations
Community radio stations may now offer split services within their coverage area on any relay transmitters they might operate.
Following lobbying from the UK Community Radio Network, Ofcom has informed the stations in the network they may now offer separate advertising and identification to distinct communities within their broadcast areas.
East Sussex-based Seahaven FM will be one of the first stations taking advantage of this new agreement with its recent installation of a 2nd transmission site in Eastbourne.
Nick Mallinson, MD and Station Manager said, “Our new transmitter means we can now reach more people than ever, but Eastbourne and Newhaven, as well as having businesses that cover both areas, have their own small business communities too. Operating split advertising across our transmitters gives every advertiser the advantage of keeping the costs down by targeting only the area they want to cover.”