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Marketing empowerment: how corporations co-opt feminist narratives to promote non-evidence based health interventions

Promotion of non-evidence based tests and treatments using empowerment messages risks women being overdiagnosed and overtreated, argue Tessa Copp and colleagues Commercial organisations have an extraordinary influence on population health through how they engage with and shape social movements to market their products.1 Corporations have historically exploited health agendas by prioritising messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.2 This phenomenon has now expanded across women’s health. Feminist narratives of increasing women’s autonomy and empowerment regarding their healthcare, which first arose through early women’s health movements,34 are now increasingly adopted by commercial entities to market new interventions (technologies, tests, treatments) that lack robust evidence or ignore the evidence that is available. Increased awareness and advocacy in women’s health are vital to overcome sex in

Complex Intervention to Promote Human Papillomavirus (HPV) Vaccine Uptake in School Settings: A Cluster-Randomized Trial

"Changes to school-based vaccination requires consideration of the organisational model and multiple levels of influence." In Australia, adolescents are primarily vaccinated against the human papillomavirus (HPV) on designated "vaccination days" on school grounds after obtaining parental or guardian consent.

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