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AMP encourages Aussies to Rewrite their Retirement in new campaign via CHEP

Financial services business, AMP, has launched its new retirement campaign: Rewrite your Retirement, developed in partnership with CHEP. The campaign has launched across OOH, video, social, display and radio. The new campaign invites Australians to rethink their perspectives on retirement, ask
Renee Howie Mike Tosetto Mark Tallis Ben Walker Tyson Perkins Stephen Dupont

UN Women Australia launches new TikTok dance campaign #EmpowerMoves via The Monkeys

This week girls across the country have been recreating the #EmpowerMoves TikTok dance. But what appears to be just another TikTok dance, is in fact a carefully choreographed sequence of basic self-defence actions, creating a movement through which girls can show their strength and support for a fut
Cathryn Cooper Sarah Calver Fernanda Gil Matt Michael James Halliday Greg Constantarous

Uluru looks to lure tourists with new ways to see 'the rock'

February 16, 2021 2:42 Uluru Ayers Rock Resort has launched a new brand proposition via BMF.  The ‘Just Wow’ campaign features several visitors to Uluru experiencing different aspects of the destination, including camel rides, segway tours and a motor bike tours. The new creative work is meant to challenges travellers’ perceptions of Uluru as “just a rock”, to a destination with an abundance of experiences, flavours and interactions on offer. Between July 2018 and June 2019, 1.9 mil...
Uluru Ayers Rock Northern Territory Karen Liddle Melinda Cole Basir Salleh Olivia Kruimel

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