Slovenian tourism, presenting itself at the World Travel Market (WTM) London, emphasises the importance of inclusive and respectful tourism. According to Karmen Novarlič from the Slovenian Tourist Board (STB), Slovenia’s focus on sustainable operations has been recognised by the leading decision makers in the travel industry, who ranked the country among the 10 most sustainable and responsible destinations in the world.
The second day of WTM London saw a busy agenda of meetings, speed networking, high-level conferences, awards and press briefings. One of the highlights was the ministers’ summit, where tourism ministers pledged to work towards the sector s recovery.
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