Predictive Marketing: What it Is & How to Leverage It
After months of working on a marketing campaign, nothing s worse than realizing you aren t seeing the results you expected.
Unfortunately, many of us have been there. We ve put all of our creative effort, time, and numerous resources into a campaign that sounded like a great idea, but had nowhere near the expected ROI or engagement. Then, on top of watching our project fail, we ve had to deal with the awkward scenario of sharing bad performance data with our teams.
No matter how hard you try, it s impossible to know
exactly how well a campaign will do before you run it. However, there s a strategy that gets pretty close.