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Have less than 100 locations in one account? You can manage your Google Business Profile in Google search. Learn how here.

For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a possible Google update was brewing a good part of last week but the automated tracking tools, most of them, didnt really pick up signs of a Google update.

Google used a blacklist and a blocklist for search results. And those two lists reportedly blocked  a large amount of conservative content from the app — including NewsBusters. A Google whistleblower, Zachary Vorhies, shared several documents with James O’Keefe and Project Veritas that were released August 14.

Learn how to use structured data to optimize and organize your website and make your customers lives easier.

Narratives.

Google's Business Messages is one of the best ways to connect with your customers and future customers. Learn all about it here.

Search: A path to bolster your earned media efforts. From PR Week

With these insights, your business can be prepared for this coming year.

Following Google’s confirmation, the hospitality industry can now use Google Posts to engage with their customers. Businesses that fall within the ambit of the hospitality industry can now use Google Posts to announce COVID-19 protocols, any updates to amenities or renovations under the ‘What’s New’ Option, and events that take place on the property under the ‘Event’ type of post.

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine marketing.