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Reach for the stars: why Shift4 is using its Super Bowl spot to raffle a SpaceX ticket

Ushering in an era of commercial space exploration, we have now reached the point where sci-fi has become reality. On Sundays Super Bowl viewers will be formally introduced to SpaceXs first all-civilian flight to outer orbit. And, thanks to a billionaire businessman, two tickets are up for grabs. The Drum talks to the creatives behind the campaign to raffle off these coveted seats.
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