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Building a viable business for MSMEs in a pandemic ridden economy

For this segment and indeed the Nigerian economy as a whole, the effect of the global pandemic and the accompanied lockdown has resulted in an unprecedented economic tailspin, which has further affected businesses, consumer spending, jobs and livelihoods. With this in mind, MTN initiated The Revv Programme, an initiative aimed at addressing the critical needs of MSMEs. After a series of 11 impactful masterclasses facilitated by industry experts across major sectors, 200 MSMEs have been selected to be a part of MTN’s accelerator programme, Y’ello 200. The Y’ello 200 consists of micro, small and medium-sized businesses cut across different sectors all over the country. The

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