With
work-from-home becoming the new normal after the onset of the coronavirus pandemic, most of us have not been paying much attention to dressing up for work.
Workwear, or after-work wear have now taken a backseat and women are mostly comfortable lounging in comfortable PJs.
One startup benefiting from the loungewear trend is
Agra-based Erotissch that specialises in intimate and nightwear apparel.
However, sisters
Aayuushi and Anushka Agarwal founded the bed-to-streetwear clothing brand in 2019, not knowing a year later, they would be an important part of a growing trend.
The idea was inspired by the Japanese concept of Jinbei, a form of nightwear that can also be worn outside to run errands.