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October 11, 2023
K-beauty Amazon Prime Day Deals are popping off so shop the best discounts from Cosrx (ft. the TikTok-viral snail mucin essence), Medicube, Innisfree, and more.
October 10, 2023
The selection of K-beauty Amazon Prime Day Deals gets bigger by the day. Shop the best discounts from K-beauty brands like Cosrx, Neogen, and Etude House.
August 29, 2023
Beauty vlogger James Charles has drawn mixed reactions after featuring Japanese and Chinese influencers in a recent video about Korean makeup. Key details: Charles, 24, uploaded the video “Trying a Full Face of Korean Makeup!” to YouTube on Saturday as part of his new series where he tries full-face makeup looks from different countries. The content creator's video reportedly ignited controversy after some YouTube users pointed out that the beauty influencers he feat...
August 12, 2023
Food is integral to most of the narratives in Korean dramas, and visiting restaurants that serve Korean cuisine has become a popular choice among Indian fans of K-pop.
July 10, 2022
The number of Korean beauty brands that are available on Amazon (and shipped and sold by them, mind you) seems to be growing by the day. It's never been easier to incorporate Korean-made products into your routine, or replace the entire thing altogether with innovative, affordable cleansing oils, essences, sheet masks, and lip tints. Shop our discounted Amazon Prime Day picks from some of our favorite K-beauty brands, like Cosrx, Neogen Dermatology, TonyMoly, and more.
April 25, 2022
Korean beauty isn't just for skincare—these Korean makeup brands will help you get K-Beauty's glowing, natural look thanks to their nourishing ingredients.
May 12, 2021
YesStyle Flexes Their Market Dominance of Korean Beauty Products And Cosmetics
March 14, 2021
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Its no secret that K-beauty makeup staples, such as lip tints and BB creams, have caught the eyes of many Americans for years now. Unfortunately, though, some of these products dont always have shade options for darker skin tones. Thankfully, when theres a hole in the beauty industry, oftentimes theres someone trying to fill it...
March 12, 2021
Korean make-up hacks that every fashion-forward girl should know Updated Mar 12, 2021 | 23:16 IST Korean beauty and makeup trends stress on accentuating the natural features, that give a younger look. Here are a few super easy makeup hacks you can try too! Korean make-up that every fashion-forward girl should know  When searching for beauty hacks and makeup tricks, it’s the Koreans who always trend on the top. The reason is primarily that they focus more on accent...