Tru Colors survived tragedies and setbacks to get its beer on the market, but its business model remains contentious
After several difficult years, shootings, a hurricane, and a pandemic, the Wilmington-based brewery Tru Colors has finally released its beer. The company’s social mission — hiring active gang members to try and rein in street violence — remains controversial, drawing criticism from families and law enforcement. Despite that, founder George Taylor remains committed to the approach he started working on five years ago.
Source: whqr.org