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End of an Era as Jorg Riommi Departs Publicis Groupe

End of an Era as Jorg Riommi Departs Publicis Groupe
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How Drones and a Rainbow Flag Turned a Communist Statue into a Symbol of Equality

Behind the Work 12 Add to collection Saatchi & Saatchi Ukraine creative director Kosta Schneider looks back on a stunt for KyivPride that redefined the controversial symbolism of Europe’s tallest statue Decades of Soviet rule still cast a shadow over countries like Ukraine, a country with some of the highest levels of homophobia in Europe. In that context, KyivPride is a particularly vital activist event, where thousands of people gather to support human rights and stand up to intolerance (as well as those who oppose those rights). During a pandemic, when all public events were cancelled in 2020, the traditional event and symbol of equality for thousands was in danger. Online activism often involves only LGBTQ+ activists, while offline Pride events are a moment of visibility for a wide audience.

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