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How TV Is About to Change, According to 5 Industry Execs

In a NewFronts roundtable, revenue leaders talk takeaways and the future of digital ads.

New yorkUnited statesDavid cohenKristina shepardMichael scottCalvin bowlesGina waldhornKristen oharaInteractive advertising bureauEsports innovation labEvery maySamsung adsFronts main stageKristeno haraEsports innovation

Next Steps For Google After NewFronts

Next Steps For Google After NewFronts
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesAnthony higmanSean downeyAmit mehtaKristen oharaTech labInteractive advertising bureauDepartment of justice doYoutube partner programNew york cityJudge amit mehtaTube shortsPublisher advertiser identity reconciliation

Google flexes ad muscles to Hollywood as YouTube dominates: Even though viewing habits have become more complex, reaching viewers doesn t need to be

YouTube has consistently been the most-watched streamer on TV screens, per Nielsen data.

Kristen oharaJill steinhauserPete chelalaWarner brosKristeno haraPublisher advertiser identity reconciliation

NewFronts 2024: Google shows off cookieless world, talks CTV, AI and first-party data

NewFronts 2024: Google shows off cookieless world, talks CTV, AI and first-party data. From PR Week

Kristen oharaInteractive advertising bureau newfrontsOmnicom media groupWarner brosTech labAdvertising bureau newfrontsPublisher advertiser identity reconciliationMedia groupPrivacy sandboxKristeno hara

It s Google s World And Planners & Buyers Are Just Living In It

It s Google s World And Planners & Buyers Are Just Living In It
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Google newfrontClare ritchieKristen oharaOmnicom media group global head of programmaticPlatforms client solutionsOmnicom media group global headProgrammatic in housing clare ritchieGoogle vice president agencyClient solutionsKristeno haraCommitment optimizerBig tech

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