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How TV Is About to Change, According to 5 Industry Execs

In a NewFronts roundtable, revenue leaders talk takeaways and the future of digital ads.

New-york
United-states
David-cohen
Kristina-shepard
Michael-scott
Calvin-bowles
Gina-waldhorn
Kristen-ohara
Interactive-advertising-bureau
Facebook
Google
Instagram

Next Steps For Google After NewFronts

Next Steps For Google After NewFronts
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

New-york
United-states
Anthony-higman
Sean-downey
Amit-mehta
Kristen-ohara
Tech-lab
Google
Interactive-advertising-bureau
Disney
Department-of-justice-do
Youtube-partner-program

Google flexes ad muscles to Hollywood as YouTube dominates: 'Even though viewing habits have become more complex, reaching viewers doesn't need to be'

YouTube has consistently been the most-watched streamer on TV screens, per Nielsen data.

Kristen-ohara
Jill-steinhauser
Pete-chelala
Disney
Google
Warner-bros
Kristeno-hara
Publisher-advertiser-identity-reconciliation

NewFronts 2024: Google shows off cookieless world, talks CTV, AI and first-party data

NewFronts 2024: Google shows off cookieless world, talks CTV, AI and first-party data. From PR Week

Kristen-ohara
Google
Interactive-advertising-bureau-newfronts
Omnicom-media-group
Warner-bros
Youtube
Disney
Tech-lab
Advertising-bureau-newfronts
Publisher-advertiser-identity-reconciliation
Media-group
Privacy-sandbox

It's Google's World And Planners & Buyers Are Just Living In It

It's Google's World And Planners & Buyers Are Just Living In It
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Google-newfront
Clare-ritchie
Kristen-ohara
Omnicom-media-group-global-head-of-programmatic
Google
Platforms-client-solutions
Omnicom-media-group-global-head
Programmatic-in-housing-clare-ritchie
Google-vice-president-agency
Client-solutions
Kristeno-hara
Commitment-optimizer

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