| 21 April 2021
British multi-channel broadcaster UKTV has made an excellent start to 2021, recording its highest-ever first quarter of the year enjoys highest ever Q1 share of viewing, a 41% year-on-year increase in direct-to-consumer views.
Citing BARB Adults 16+ and individual programme data, the network had a 4.73% Q1 share of viewing driven mainly by the popularity of UKTV Originals, core channels Dave, Drama, Gold, Yesterday and Alibi as well as on-demand service UKTV Play. Overall, younger viewers (16-34) also increasingly found the network, Q1 21 viewing was 10% up on the same time a year ago.
UKTV s seven channel network grew its viewing share to 4.73% between 1 January and 31 March 2021, generating the broadcaster’s highest ever Q1 share and a year-on-year growth of 8.6%. It also achieved an 8.6% increase in share growth for adults; 16-34s, 10.1%; and ABC1s, 11.2%.