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Malls in secondary towns faring better than those in major cities

WHILE malls in the CBD and major towns have been struggling for the greater part of 2020, it appears that malls in secondary towns depending on location, target market and competition are faring somewhat better in terms of footfall, tenancy or even overall performance. Many of them also have the advantage of little to no competition and are less reliant on tourists when compared with Klang Valley malls or those in tourist zones. “Shopping malls in secondary towns fare slightly better than those in CBDs, with some managing to achieve 70% footfall (compared with pre-MCO levels last March) just before the Conditional MCO (CMCO) was again imposed on Nov 9, when it fell to 50%,” Malaysia Shopping Mall Association (PPK) president Teo Chiang Kok tells The Edge.

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